In the context of increasingly deep international economic integration, consumer demands for product quality, safety, and transparency are becoming more stringent. Consumers are not only concerned about product quality but also want to know where products are produced, how they are manufactured, who is responsible for their production, and which quality standards have been applied. Therefore, traceability has become an essential tool for enhancing product competitiveness, particularly for local key products and OCOP (One Commune One Product) products.

To promote the application of science and technology, innovation, and digital transformation in production and business activities, Can Tho City organized the event entitled “Technology Supply and Demand Connection – Key Products and OCOP Products Associated with Traceability in Can Tho City 2026.” This meaningful event serves as a platform connecting scientists, research institutes, universities, enterprises, cooperatives, and OCOP stakeholders, while also encouraging the application of traceability technologies in product quality management, promotion, and commercialization.

Traceability is the process of tracking and identifying the entire journey of a product, from production, harvesting, processing, packaging, and transportation to its delivery to consumers. Through QR codes, barcodes, electronic labels, and digital platforms, consumers can easily access product-related information using a smartphone. This contributes to improving transparency, building customer trust, and protecting consumer rights.

For OCOP products and key products of Can Tho City, traceability is not only a management tool but also an effective solution for enhancing brand value. When product information is made transparent, consumers can easily identify the product’s origin, quality, and relevant certifications. This is an important factor that helps local products establish credibility in the marketplace, expand distribution networks, and gradually penetrate major domestic and international markets.

In addition, traceability systems support producers, enterprises, and cooperatives in effectively managing production processes. Digitized data enables product quality monitoring, input material control, improved management efficiency, and compliance with increasingly stringent market requirements. It also serves as an important foundation for promoting digital transformation in agriculture and agricultural product processing.

Can Tho City is currently implementing various solutions to develop and strengthen its product traceability system for the 2026–2030 period, gradually standardizing traceability practices through identification codes, barcodes, electronic labels, and digital platforms. Promoting the application of technology in traceability contributes to improving the effectiveness of state management, supporting business development, and creating favorable conditions for trade promotion and product exports.

Within the framework of the event “Technology Supply and Demand Connection – Key Products and OCOP Products Associated with Traceability in Can Tho City 2026,” numerous traceability models, solutions, and advanced technologies were introduced to enterprises, cooperatives, and OCOP stakeholders. Activities such as seminars, business networking sessions, product exhibitions, and technology consultations helped raise awareness of the role of traceability in sustainable product development while creating opportunities for collaboration between technology providers and production and business establishments.

In the coming years, further promoting the application of science and technology and digital transformation in traceability will remain one of the key solutions for enhancing the quality, added value, and competitiveness of Can Tho City’s key products and OCOP products. This will contribute to strengthening local product brands, fostering modern and sustainable agricultural development, and meeting market demands in the era of global integration.