As consumers become increasingly concerned about food quality, origin, and production processes, the application of traceability technology has become an essential solution for enhancing consumer confidence while creating competitive advantages for businesses and producers. This is also an inevitable trend in the digital transformation of the agricultural sector, promoting transparent, modern, and sustainable production systems.

To enhance brand value and provide greater assurance to consumers, TAY DO Rice – Kim Cuong ST25 Shrimp–Rice Rice has officially joined the Can Tho City Product Traceability Management System. This marks an important step toward more professional market access while reaffirming the producer’s commitment to product quality and transparent origin.

Product Overview

TAY DO Rice – Kim Cuong ST25 Shrimp–Rice Rice is produced from the renowned ST25 rice variety, a premium rice highly appreciated by both domestic and international consumers for its long, translucent grains, soft and sticky texture, natural sweetness, and distinctive aroma.

What makes this product unique is its cultivation under the shrimp–rice farming model, an ecological production system characteristic of the Mekong Delta region. In this model, rice cultivation and shrimp farming support each other within a natural ecosystem, minimizing the use of chemical inputs and creating clean, safe, and environmentally friendly rice products.

Enhancing Transparency Through Traceability

By participating in the Can Tho City Product Traceability Management System, each package of TAY DO Rice – Kim Cuong ST25 Shrimp–Rice Rice is equipped with a QR code for traceability.

With a simple scan using a smartphone, consumers can easily access comprehensive product information, including:

• Cultivation area and raw material source
• Production and cultivation processes
• Supplier and producer information
• Packaging details
• Production date
• Other related product data

This transparency helps consumers make informed purchasing decisions while strengthening trust throughout the product value chain.

The Role of the Can Tho City Product Traceability Management System

The Can Tho City Product Traceability Management System is a technological platform designed to support enterprises, cooperatives, and production facilities in managing, publishing, and connecting product information with consumers.

The system contributes to:

• Building a transparent business environment
• Promoting local products
• Enhancing brand value
• Improving market competitiveness
• Meeting increasingly stringent domestic and international market requirements

Benefits for Consumers and Businesses

For consumers, traceability serves not only as a tool for verifying product information but also as a bridge that strengthens trust between producers and customers.

For businesses, it provides an effective solution to:

• Demonstrate product quality
• Enhance brand reputation
• Increase consumer confidence
• Expand market opportunities
• Improve competitiveness in the digital economy

Commitment to Quality and Sustainable Agriculture

The presence of TAY DO Rice – Kim Cuong ST25 Shrimp–Rice Rice on the Can Tho City Product Traceability Management System demonstrates the successful application of science, technology, and digital transformation in agriculture.

It also reflects the producer’s commitment to delivering high-quality, safe, and fully traceable products to consumers. Through transparency and innovation, the product contributes to strengthening the reputation of Vietnamese agricultural products in both domestic and international markets.

The Can Tho Center for Application of Science and Technology Advances (CASTA) continues to support enterprises, cooperatives, and production facilities in implementing traceability solutions. These efforts contribute to enhancing the value of local products, promoting digital economic development, and building a stronger and more sustainable brand for Vietnamese agricultural products.

Consumers are encouraged to visit the Can Tho City Product Traceability Management System and explore its product information lookup features to discover TAY DO Rice – Kim Cuong ST25 Shrimp–Rice Rice, along with many other high-quality products that are produced transparently, safely, and reliably.