From a familiar grain of rice from the countryside, a new product is created through creativity and modern production methods.

Some products begin with a big idea, while others begin with something remarkably familiar. Purple rice milk is a story of the latter. Made from purple rice with its distinctive color and characteristics as an agricultural product, the idea of transforming it into a new beverage offers a different perspective on the value of rice – not only as a staple food, but also as an ingredient that can be developed into products suited to modern lifestyles.

Behind a seemingly simple bottle of rice milk lies an entire journey of raw materials. The rice is carefully selected and pre-processed before entering the production stage, followed by cooking, blending, filtering, and finishing before the product is packaged and stored. Each stage contributes to the product's unique characteristics while ensuring that the production process follows a clear structure and provides a basis for quality control.

But the story of purple rice milk does not end when the product is completed. Each product also carries part of the story of its own journey. Through the QR traceability code, consumers can access information updated on the traceability system, giving them an additional basis for identifying and making informed choices about the product.

Scan the QR code – discover the story behind every product.

The implementation of traceability also marks a shift in the way processed food products are managed and approached. Instead of focusing solely on the finished product, the entire production journey is documented and monitored step by step. This provides a foundation for the producer to gradually improve its management practices while creating a clearer connection between raw materials – production – products – consumers.

From a grain of rice in the field to a bottle of milk in the hands of consumers, this journey demonstrates how the value of agricultural products can be expanded through the combination of processing, creativity, and technology. Purple rice milk is therefore not merely a product made from rice, but also a new way of telling the story of local agricultural products – where familiar ingredients are given new opportunities to become innovative products and reach new markets.

Purple Rice Milk – From a single grain of rice, a new journey begins.